New Poll Examines the Economic Priorities of California Latino Voters

Our latest polling was featured on LAist’s AirTalk, where LWCP founder Mike Madrid and pollster David Binder discussed what the findings reveal about the priorities shaping California’s Latino electorate.

The research found that cost of living, the economy, and affordability are driving Latino voter sentiment, with voters currently giving Democrats an advantage on handling cost-of-living issues. At the same time, the results point to broader dissatisfaction with the status quo and suggest that partisan preference should not be mistaken for satisfaction with either party.

“It is the economy, cost of living and affordability that is, by a far measure, the issue driving Latino voters and Latino sentiments,” Madrid told AirTalk.

The conversation underscores a central focus of the Latino Working Class Project: understanding the economic pressures facing California’s Latino working families and providing timely data on how those experiences are shaping their priorities.

Read and listen to the full conversation on LAist.